Share this postMissing the Market: Why Brands Refuse to Cash in On the Potential of Plus Sized Fashionrachaelhope.substack.comCopy linkFacebookEmailNoteOtherMissing the Market: Why Brands Refuse to Cash in On the Potential of Plus Sized FashionRachael HopeAug 02, 2022∙ PaidShare this postMissing the Market: Why Brands Refuse to Cash in On the Potential of Plus Sized Fashionrachaelhope.substack.comCopy linkFacebookEmailNoteOtherShareExtended sizing is almost always an afterthought, but why are sizes 0–10 still the baseline when they cover less than 30% of the US…Continue reading on Fattitude »Keep reading with a 7-day free trialSubscribe to Being to keep reading this post and get 7 days of free access to the full post archives.Start trialAlready a paid subscriber? Sign in